Data Management
Web Services

The Firm Mpls

Health Club
Minneapolis MN


We partnered with The Firm to build a new website and marketing plan for the company.

Step one was to build a new website. My focus was to connect and manage all third party applications for a seemless user experience. An example of this is the scheduling widget which is an iframe with Fit Metrix code running the widget. 

Once the website went live, I continue to maintain the content for the site through HTML updates and fix any breakdowns in the third party applications.

Daily operations at The Firm also incorporate these third party applications to provide a better guest experience. I help maintain the connections between all of these technologies.

Applications being used include Mindbody, Fit Metrix and Healcode.


Data is finding its way into every day workout and The Firm is embracing this. Fit Metrix is creating real time data for our guests to monitor their heart rates, burned calories and more.